Today's article is about the IOU Project that makes sustainable clothing. The clothes are handmade by people in India, from locally grown cotton. The best part is that the weavers use almost no energy. You purchase the clothes online and each piece of clothing has it's own story. It allows the buyer to form a connection with the maker. Many buyers are more likely to purchase items when they know that it is helping a person, so putting a face to a shirt ups the chances even more. Each piece of clothing is unique, so just like thrifting, the chances of ending up in the same top as someone else are slim. This project's main villan is the machine. Machines can make the same piece of clothing over and over with few people. If more and more people support weaved clothing then the makers can get a better profit and climb up the ladder out of poverty. In a way this project allows us to give back to people that would normally be making our clothes for unfair wages in sweatshops, and to the earth that would normally be taking a beating from the emissions and energy used in the factories. So, if you are not into wearing clothes from 20 years ago, then this is definitely another sustainable option.
Happy Shopping!
Madison Broadway
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